Communications on COVID-19

Communications on COVID-19

Communications on COVID-19
Communications on COVID-19

Communications on COVID-19

Right communication strategy and leveraging technology is an important strategy to deal with the COVID19 pandemic. As we move ahead to the critical stage wherein certain activities have been allowed in Green and Orange Zones, there is a need for a communication strategy that helps drive behavioural change and ushers in an era wherein we may need to learn to live with the virus. This requires effective two way communications between the citizens and Government which has been the core strength of MyGov. It has been the endeavour of MyGov to act as a bridge between citizens and government and ensure citizen participation and information dissemination on platforms that most citizens use.

When the pandemic began, it was realised that words and phrases like Quarantine, Social Distancing, Lockdown need to be communicated well. Most people didn’t know what these terms meant. Social distancing was an alien concept. Epidemiologists and health experts came up with Do’s and Don’ts for preventing the spread of the Virus. Fake News and Myth Busters was another challenge that MyGov had to deal with. We had all kinds of conspiracy theories ranging from Wuhan Lab experiment gone wrong to use of hot water and garlic to kill the Virus. There was a need to bust these myths and focus on making interventions like use of Masks and washing hands for 20 seconds, the norm. This was done with explanatory infographics and videos that helped explain all these in simple language.

Share it on -